Digital Marketing Grant for Charities: Unlock Digital Growth

On 1st October 2024, Achieve Foundation proudly launched its Digital Marketing Grant for Charities. This scheme is designed to support registered charities by providing them with essential digital tools to enhance their online presence. With more charitable organisations recognising the importance of a robust digital footprint, this grant offers a valuable opportunity to improve their reach and effectiveness.

Achieve Foundation understands that many charities struggle with building a comprehensive digital presence, which is why the Digital Marketing Grant for Charities was introduced. The focus of this initiative is to assist registered charitable organisations in developing and maintaining a fully functional website, alongside domain registration, hosting, and essential maintenance.

Why the Digital Marketing Grant Matters for Charities

Charities across the UK work tirelessly to make an impact in their communities, and in today’s digital age, having an online presence is no longer a luxury, but a necessity. Many smaller charities lack the resources to create and maintain a website, limiting their ability to engage with donors, beneficiaries, and supporters. With this grant, charities can now gain access to the digital infrastructure they need to reach a wider audience and increase their impact.

The Digital Marketing Grant for Charities not only covers the creation of a website but also offers domain registration, hosting services, and ongoing website maintenance, ensuring that these charities are equipped to handle the ever-evolving digital landscape.

Key Features of the Digital Marketing Grant

The Digital Marketing Grant for Charities will provide comprehensive support to registered charities, ensuring they have access to essential digital services for up to a year. These include:

• Website Development: A fully functional website that aligns with the charity’s mission and goals.
• Domain Registration: Assistance in registering a relevant domain for their organisation.
• Hosting: Hosting services to ensure the website remains active and accessible.
• Maintenance: Ongoing support for updates and technical issues that may arise during the grant period.

Eligible charities will need to demonstrate how these services will support their objectives and contribute to the public benefit. Charities must also be able to actively engage in the development process to ensure a timely launch.

How to Apply for the Digital Marketing Grant

To apply for the Digital Marketing Grant for Charities, interested organisations should visit our grant page and complete the online application form. The application process is straightforward, requiring charities to provide:

• Registered Charity Number: Proof of their status as a registered charity.
• Mission Statement: A description of their charity’s primary mission and goals.
• Digital Needs: Details about why they need a new website or updates to an existing one.
• Capacity: Confirmation that they can engage in the development and maintenance of the website.

Achieve Foundation will review all applications to ensure they align with the foundation’s charitable objectives and demonstrate a clear public benefit. Successful applicants will receive a grant agreement outlining the terms and conditions of the support offered.

Eligibility Criteria

The Digital Marketing Grant for Charities is open to registered charities that do not already have an existing, well-functioning website. This ensures the fund reaches those organisations that will benefit the most from building or upgrading their digital presence. Charities must:

• Be registered in the UK or another jurisdiction with equivalent charitable status.
• Have clear governance structures in place.
• Show alignment with Achieve Foundation’s charitable purposes.
• Demonstrate the capability to manage the digital marketing grant effectively.

Timeline and Expectations

Applications for the Digital Marketing Grant for Charities will be open on a rolling basis, with decisions typically made within twelve weeks. Charities can expect ongoing support and communication throughout the grant term. Upon the completion of the website and related services, charities will be expected to maintain the site or reapply for future support if necessary.

Grant recipients are also expected to provide progress reports and feedback on how the digital marketing grant has improved their operations and outreach.

Why Digital Marketing is Crucial for Charities

In today’s increasingly digital world, it’s vital for charities to have an online presence that allows them to engage with stakeholders, communicate their mission, and grow their donor base. According to research from The Charity Digital Skills Report, over 50% of charities struggle with their digital strategy, highlighting the importance of initiatives like this grant.

Moreover, the ability to reach a broader audience online can significantly impact the success of fundraising efforts. A well-designed website not only serves as a tool for information but also for direct engagement with potential donors and volunteers. Digital platforms allow charities to share success stories, run campaigns, and connect with supporters in ways that were previously unimaginable.

How This Grant Benefits the Charity Sector

This Digital Marketing Grant for Charities goes beyond just offering a website; it’s about empowering organisations to thrive in a digital world. Through effective online engagement, charities can:

• Increase donor support and reach new fundraising goals.
• Better communicate with their target audience, including beneficiaries and volunteers.
• Improve their efficiency in delivering services and managing stakeholder relationships.

Charities that benefit from this grant will be better positioned to sustain long-term growth and success. They will also be able to demonstrate more transparency and accountability to their supporters.

Final Thoughts

Achieve Foundation’s Digital Marketing Grant for Charities, launched on 1st October 2024, marks an important step in supporting charities that need a digital boost. By ensuring that registered charities have access to key digital tools like websites and hosting services, Achieve Foundation is helping them to be more effective, sustainable, and impactful in their missions.

If your charity is interested in applying for the Digital Marketing Grant for Charities, visit our application page and submit your application today.